This ebook walks through the real building blocks of a profitable candle brand, using a case-based, principle-driven approach focused on brand positioning, creative process, scent theory, design thinking, and real-world case lessons—the things that actually shape whether a brand holds together over time.
Inside, you’ll learn:
- How to think about your studio as a system, not just a product
- How to price in a way that supports your time, energy, and sustainability
- How to choose materials with clarity, not fear or marketing confusion
- How to write fragrance descriptions rooted in scent theory that feel natural, not salesy
- How branding and packaging, guided by design thinking, communicate value before a customer ever lights the wick
- How early, nearly universal mistakes show up in real brands—and how to move past them faster
This isn’t a checklist to rush through. It’s a framework grounded in thoughtful brand positioning—one you can return to as your business grows, shifts, and matures.